GridMe Learn
Logo Grid and Construction Guides
Practical guides on construction grids, clearspace, and presentation sheets for Adobe Illustrator. Written for working identity designers.
Fundamentals
7 guidesWhat is a Logo Construction Grid (and Why Every Logo Needs One)
A logo construction grid documents the geometry behind a logo's… See more
What Is a Logo Construction Grid? Why its so important
A logo construction grid documents how a logo's proportions, spacing… See more
Logo Lockups Explained: Primary, Stacked, Icon, and Wordmark
The standard set of lockups most identities need, how to build each one… See more
Which Logo Files to Send a Client (and What Each One Is For)
AI, EPS, PDF, SVG, PNG, JPG — what each format is for, which belong in… See more
Logo Grid Systems Explained: Square, Golden Ratio, Isometric, and More
The six most common grid systems used in professional identity work… See more
The Golden Ratio in Logo Design: What It Actually Does
A genuinely useful proportional tool, and the most oversold idea in… See more
HEX, RGB, CMYK, Pantone: What to Put in Brand Guidelines
Why a HEX code can't represent a Pantone ink, and how to specify colour… See more
How-to
7 guidesWhat Actually Goes in a Brand Guidelines Document
Section by section, what a working guidelines document needs — and what… See more
How to Present a Logo to a Client Without Losing the Room
How to structure the presentation, how many options to show, and how to… See more
How to Make a Logo Grid in Adobe Illustrator
Step-by-step: build a logo construction grid in Illustrator manually… See more
How to Install Adobe Illustrator Extensions
Two ways to install Adobe Illustrator extensions: Adobe Exchange and… See more
How to Create Clearspace for a Logo
Clearspace defines how much empty space must surround a logo at all… See more
How to Create a Logo Presentation Sheet in Illustrator
A logo presentation sheet shows color variations, minimum size, and… See more
How to Set a Logo's Minimum Size
Minimum size is one of the few numbers in a brand book you can… See more

